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| Author: | Ruiz Vega, A. Iglesias Argüelles, V. |
| Title: | El analisis de las estrategias del marketing: un estudio del comercio minorista. |
| Journal: | Informacion Comercial Espanola
1997 : JUN, 763,p.151-161 |
| Index terms: | RETAILING SUPERMARKETS GROUPS MARKETING STRATEGY |
| Language: | spa |
| Abstract: |
SCIMA