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| Author: | Cerviño Fernandez, J. |
| Title: | Politica y estrategia internacional de marca: teoria, modelos y tendencias actuales. |
| Journal: | Informacion Comercial Espanola
1998 : NOV-DEC, 774, p. 101-119 |
| Index terms: | GLOBAL BRANDS INTERNATIONAL MARKETING MULTINATIONAL COMPANIES |
| Language: | spa |
| Abstract: |
SCIMA