search query: @indexterm Advertising expenditure / total: 112
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| Author: | Bemmaor, A. C. Mouchoux, D. |
| Title: | Effets des reductions de prise et de le publicite sur les ventes en magasins : un plan factoriel. |
| Journal: | International Journal of Research in Marketing
1992 : VOL. 7:2, p. 27-47 |
| Index terms: | MARKETING RESEARCH PRICE CUTTING ADVERTISING EXPENDITURE SALES BRANDS |
| Language: | fre |
| Abstract: |
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