search query: @indexterm Advertising expenditure / total: 112
reference: 89 / 112
Author: | Pekelman, D. Tse, E. |
Title: | Experimentation and budgeting in advertising: an adaptive control approach. |
Journal: | Operations Research
1980 : MAR-APR, VOL. 28:2, p. 321-347 |
Index terms: | SALES MANAGEMENT ADVERTISING EFFECTIVENESS ADVERTISING EXPENDITURE |
Language: | eng |
Abstract: |
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