search query: @indexterm TRADE MARKS / total: 112
reference: 54 / 112
Author: | Gutierrez Arranz, A.M. Rodriguez Escudero, A.I. |
Title: | La extension de marca como estrategia competitiva |
Journal: | Esic Market
1992 : JUL-SEP, 77, p. 91-99 |
Index terms: | TRADE MARKS MARKETING STRATEGY COMPETITIVENESS |
Language: | spa |
Abstract: |
SCIMA