search query: @indexterm Advertising expenditure / total: 112
reference: 31 / 112
Author: | Gallouj, C. |
Title: | Les agences conseil en publicit` au Maroc: situation, strat`gies et perspectives. |
Journal: | Revue Francaise du Marketing
1992 : 137, p.53-75 |
Index terms: | ADVERTISING AGENCIES MOROCCO ADVERTISING EXPENDITURE |
Language: | fre |
Abstract: |
SCIMA