search query: @indexterm Advertising expenditure / total: 112
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| Author: | Nelson, P. Siegfried, J. Howell, J. |
| Title: | A simultaneous equations model of coffee brand pricing and advertising. |
| Journal: | Review of Economics and Statistics
1992 : FEB, VOL. 74:1, p. 54-63 |
| Index terms: | BRANDS MARKET SHARE RETAIL PRICING ADVERTISING EXPENDITURE |
| Language: | eng |
| Abstract: |
SCIMA