search query: @indexterm Advertising expenditure / total: 112
reference: 29 / 112
| Author: | |
| Title: | Wird der Horfunk seinen Marktanteil erhohen? (Will radio increase its share from advertisement income?) |
| Journal: | Markenartikel
1992 : VOL. 54:6, p. 296-298 |
| Index terms: | ADVERTISING EXPENDITURE COMMUNICATIONS INDUSTRY |
| Language: | ger |
| Abstract: | This is a forecast of IPA, the Association of German Media Advertisers. Three scenarios are sketched up for the breakdown of advertisement market among the four largest media: television, radio, dailies and magazines up to the year of 1995. The scenarios differ in the speed of European integration and the business cycle. |
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