search query: @indexterm TRADE MARKS / total: 112
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| Author: | Wieselhuber, N. Gottinger, J-M. |
| Title: | Mehr Attraktivität fuer zukunftssichere Marken |
| Journal: | Absatzwirtschaft
1992 : JUL, VOL. 35:7, p.53-57 |
| Index terms: | MARKETING TRADE MARKS |
| Language: | ger |
| Abstract: | In the eighties a vast number of new trade marks appeared on the scene, most of them died away within years. Also many of the old trade marks disappeared from the market as well. The authors attempt to describe the changes in the market and the consequences. |
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