search query: @indexterm Advertising expenditure / total: 112
reference: 26 / 112
Author: | Seijo, J. A. |
Title: | El control de la eficacia del presupuesto publicitario. |
Journal: | Alta Direccion
1994 : 173, p. 69-76 |
Index terms: | BUDGETARY CONTROL ADVERTISING ADVERTISING EFFECTIVENESS ADVERTISING EXPENDITURE BUDGETING |
Language: | spa |
Abstract: |
SCIMA