search query: @indexterm Advertising expenditure / total: 112
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| Author: | Seijo, J. A. |
| Title: | El control de la eficacia del presupuesto publicitario. |
| Journal: | Alta Direccion
1994 : 173, p. 69-76 |
| Index terms: | BUDGETARY CONTROL ADVERTISING ADVERTISING EFFECTIVENESS ADVERTISING EXPENDITURE BUDGETING |
| Language: | spa |
| Abstract: |
SCIMA