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| Author: | Rother, A. |
| Title: | Werbung: Kampagne auf Kurs? |
| Journal: | Absatzwirtschaft
1994 : FEB, p. 50-52 |
| Index terms: | ADVERTISING EFFECTIVENESS GOAL SETTING CONTROL ADVERTISING EXPENDITURE MARKET RESEARCH |
| Language: | ger |
| Abstract: |
SCIMA