search query: @indexterm Advertising expenditure / total: 112
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| Author: | Bunk, B. |
| Title: | Wo profitiert Marketing?: Eruptionen in der Medienlandschaft. |
| Journal: | Absatzwirtschaft
1995 : JAN, p. 32-38 |
| Index terms: | ADVERTISING MEDIA ADVERTISING EXPENDITURE ADVERTISING EFFECTIVENESS COST BENEFIT ANALYSIS COMMUNICATION MEDIUM-SIZED BUSINESSES |
| Language: | ger |
| Abstract: |
SCIMA