search query: @indexterm Advertising expenditure / total: 112
reference: 88 / 112
Author: | Jobber, D. |
Title: | Advertising budgeting - how industrial goods companies decide. |
Journal: | Management Decision
1980 : VOL. 18:5, p. 276-281 |
Index terms: | ADVERTISING EXPENDITURE BUDGETING INDUSTRIAL ADVERTISING |
Language: | eng |
Abstract: |
SCIMA