search query: @indexterm Advertising expenditure / total: 112
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| Author: | Jobber, D. |
| Title: | Advertising budgeting - how industrial goods companies decide. |
| Journal: | Management Decision
1980 : VOL. 18:5, p. 276-281 |
| Index terms: | ADVERTISING EXPENDITURE BUDGETING INDUSTRIAL ADVERTISING |
| Language: | eng |
| Abstract: |
SCIMA