search query: @indexterm Advertising expenditure / total: 112
reference: 110 / 112
Author: | Pekelman, D. Sethi, S. |
Title: | Advertising budgeting, wearout and copy replacement. |
Journal: | Journal of the Operational Research Society
1978 : 7 JUL VOL.29 p.651-659 |
Index terms: | ADVERTISING EXPENDITURE BUDGETARY CONTROL |
Language: | eng |
Abstract: |
SCIMA