search query: @indexterm Advertising expenditure / total: 112
reference: 22 / 112
Author: | Bock, R. Dietl, W. |
Title: | Werbebudgetierung mit Simulationsmodellen. |
Journal: | Markt
1995 : VOL.34:3, p. 116-121 |
Index terms: | ADVERTISING EXPENDITURE BUDGETING SIMULATION MODELS MONTE CARLO TECHNIQUE RISK ANALYSIS |
Language: | ger |
Abstract: |
SCIMA