search query: @indexterm Advertising expenditure / total: 112
reference: 20 / 112
| Author: | Binder, C. U. |
| Title: | Wie Marken noch wachsen: Brand Alliances. |
| Journal: | Absatzwirtschaft
1996 : APR, p. 54, 56, 58, 60, 62-63 |
| Index terms: | BRANDS GROWTH ALLIANCES MARKETING COSTS ADVERTISING EXPENDITURE JOINT BUSINESS VENTURES |
| Language: | ger |
| Abstract: |
SCIMA