search query: @indexterm Advertising expenditure / total: 112
reference: 20 / 112
Author: | Binder, C. U. |
Title: | Wie Marken noch wachsen: Brand Alliances. |
Journal: | Absatzwirtschaft
1996 : APR, p. 54, 56, 58, 60, 62-63 |
Index terms: | BRANDS GROWTH ALLIANCES MARKETING COSTS ADVERTISING EXPENDITURE JOINT BUSINESS VENTURES |
Language: | ger |
Abstract: |
SCIMA