search query: @indexterm Advertising expenditure / total: 112
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| Author: | Haller, P. |
| Title: | Fragmentierung des Medienmarktes: Wie effektiv ist Werbung noch? |
| Journal: | Markenartikel
1996 : VOL. 58:8, p. 348-350, 352-353 |
| Index terms: | ADVERTISING RESEARCH ADVERTISING EFFECTIVENESS ADVERTISING MEDIA MARKETING STRATEGY ADVERTISING EXPENDITURE GERMANY |
| Language: | ger |
| Abstract: |
SCIMA