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| Author: | Zhang, Shengping |
| Title: | An economic analysis of the protection of trademarks (original in Chinese) |
| Journal: | Commercial Economy and Management (c)
1996 : 1, p.30-33 |
| Index terms: | TRADE MARKS |
| Language: | chi |
| Abstract: | This paper analyzes the relationship between the protection of trademarks and resource allocation and the conditions for prohibiting the behavior of counterfeiting trademarks under the circumstance that the rights of trademarks are protected. It also points out that the key to the effect prohibition of the counterfeit behavior is to increase the value of probability k for investigation and prosecution. For the trademarks, especially the well-known ones, their value as invisible assets is also a component part of social resources. So only by fully developing, utilizing and protecting the invisible assets, can social resources be allocated rationally and the material benefits of the whole society increased. |
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