search query: @indexterm TRADE MARKS / total: 112
reference: 16 / 112
| Author: | Rial, A. Brana, T. Varela, J. |
| Title: | Exito y fracaso de las extensiones de marca. |
| Journal: | Harvard-Deusto Marketing & Ventas
1997 : MAR-ABR , 19,p.26-31 |
| Index terms: | NEW PRODUCTS PRODUCT DEVELOPMENT TRADE MARKS SUCCESS |
| Language: | spa |
| Abstract: |
SCIMA