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| Author: | Englis, B. G. Solomon, M. R. |
| Title: | Las constelaciones de consumo: clave la estrategia de comuni cacion integrada. |
| Journal: | Harvard-Deusto Marketing & Ventas
1997 : MAR-ABR, 19,p.50-59 |
| Index terms: | COMMUNICATION CUSTOMER RELATIONS PRODUCT DEVELOPMENT TRADE MARKS CONSUMER BEHAVIOUR CONSUMER RESEARCH |
| Language: | spa |
| Abstract: |
SCIMA