search query: @indexterm Advertising expenditure / total: 112
reference: 15 / 112
| Author: | Ehrenberg, A. Barnard, N. Scriven, J. |
| Title: | Justifying our advertising budgets |
| Journal: | Marketing and Research Today
1997 : FEB, VOL. 25:1, p. 38-44 |
| Index terms: | ADVERTISING EXPENDITURE |
| Language: | eng |
| Abstract: |
SCIMA