search query: @indexterm Advertising expenditure / total: 112
reference: 12 / 112
Author: | Vega Fuertes, P. de la |
Title: | El control de la eficiencia en la inversion publicitaria y las promociones de ventas |
Journal: | Harvard-Deusto Marketing & Ventas
1998 : JUL-AUG, 27, p. 50-53 |
Index terms: | ADVERTISING EXPENDITURE ADVERTISING EFFECTIVENESS SALES PROMOTION |
Language: | spa |
Abstract: |
SCIMA