search query: @indexterm Advertising expenditure / total: 112
reference: 84 / 112
Author: | Wierenga, B. |
Title: | Modelling impact of advertising and optimizing advertising policy : an application in recreation. |
Journal: | European Journal of Operational Research
1981 : NOV, VOL. 8:3, p. 235-248 |
Index terms: | RESOURCE ALLOCATION ADVERTISING EXPENDITURE HEURISTIC METHODS MARKETING MODELS |
Language: | eng |
Abstract: |
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