search query: @indexterm Advertising expenditure / total: 112
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| Author: | |
| Title: | Global adspend trends: The outlook for 2000 |
| Journal: | International Journal of Advertising
2000 : VOL. 19:2, p. 282-284 |
| Index terms: | Advertising expenditure European Union Europe Advertising media |
| Language: | eng |
| Abstract: | Advertising expenditure in the European Union is expected to accelerate in 2000 as Continental economies gain strength and the UK economy maintains its recent good performance. The protected media share is also discussed in this article. |
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