search query: @indexterm Advertising expenditure / total: 112
reference: 83 / 112
| Author: | Jorgensen, S. |
| Title: | A differential games solution to a logarithmic advertising model. |
| Journal: | Journal of the Operational Research Society
1982 : MAY, VOL. 33:5, p. 425-432 |
| Index terms: | ADVERTISING EXPENDITURE MODELS OPTIMIZATION |
| Language: | eng |
| Abstract: |
SCIMA