search query: @indexterm Advertising expenditure / total: 112
reference: 82 / 112
| Author: | Simon, J. L. Ben-Ur, J. |
| Title: | The advertising budget's determinants in a market with two competing firms. |
| Journal: | Management Science
1982 : MAY, VOL. 28:5, p. 500-519 |
| Index terms: | ADVERTISING EXPENDITURE MARKET STRUCTURE |
| Language: | eng |
| Abstract: |
SCIMA