search query: @indexterm Advertising expenditure / total: 112
reference: 80 / 112
| Author: | Simon, H. |
| Title: | ADPULS : an advertising model with wearout and pulsation. |
| Journal: | Journal of Marketing Research
1982 : AUG, VOL. 19:3, p. 352-363 |
| Index terms: | ADVERTISING RESEARCH ADVERTISING EFFECTIVENESS ADVERTISING EXPENDITURE BRANDS MARKETING MODELS |
| Language: | eng |
| Abstract: |
SCIMA