search query: @indexterm TRADE MARKS / total: 112
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| Author: | Trainer, T. P. |
| Title: | The fight against trademark counterfeiting |
| Journal: | China Business Review
2002 : NOV-DEC, VOL. 29:6, p. 20-24 |
| Index terms: | Trade marks Brands China |
| Language: | eng |
| Abstract: | Not only are Coca-Cola, Disney, Marlboro, Mercedes, Microsoft, and Nokia among the world's best-known brands, but they are also some of the world's most valuable assets. Business Week listed these trademarks - the patent, trade-secret, copyright, and integrated-circuit topography assets that they incorporate - as among the 10 most valuable in the world, with a combined estimated value of more than $238 billion. These trademarks and others are competing for part of the enormous Chinese market, despite the fact that China's counterfeiting industry puts the at constant risk. |
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