search query: @indexterm Advertising expenditure / total: 112
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| Author: | Aaker, D. A. Carman, J. M. |
| Title: | Are you overadvertising? |
| Journal: | Journal of Advertising Research
1982 : AUG-SEP, VOL. 22:4, p. 57-70 |
| Index terms: | ADVERTISING EFFECTIVENESS ADVERTISING EXPENDITURE |
| Language: | eng |
| Abstract: |
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