search query: @indexterm Advertising expenditure / total: 112
reference: 108 / 112
| Author: | Zim, M. H. |
| Title: | The inflation isn't over in TV advertising rates. |
| Journal: | Fortune
1978 : 6 NOV VOL.98 p.53-54 |
| Index terms: | TELEVISION ADVERTISING USA ADVERTISING EXPENDITURE |
| Language: | eng |
| Abstract: |
SCIMA