search query: @indexterm Advertising expenditure / total: 112
reference: 78 / 112
Author: | Monahan, G. E. |
Title: | Optimal advertising with stochastic demand. |
Journal: | Management Science
1983 : JAN, VOL. 29:1, p. 106-117 |
Index terms: | ADVERTISING EXPENDITURE MARKOV CHAINS |
Language: | eng |
Abstract: |
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