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| Author: | Martin, K. D. Johnson, J. L. |
| Title: | A framework for ethical conformity in marketing |
| Journal: | Journal of Business Ethics
2008 : JUN, VOL 80:1 p. 103-109 |
| Index terms: | institutional economics marketing ethics strategy financial markets social structure |
| Language: | eng |
| Abstract: | The study examines theory development of practise with regard to questions of ethical conformity and the resulting market response. Only a little guidance for marketing theory exists in the marketing literature. The study was made by means of theoretical framework of ethical conformity. The framework has four dimensions: marketing, appealing to marketing ethics, management strategy, and sociological foundations. The framework allows us to frame the questions of ethical conformity and advance testable research propositions. The findings recommend an additional future research to develop the empirical inquiries uncovering firm strategic decisions with ethical implications. |
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