search query: @indexterm Advertising expenditure / total: 112
reference: 77 / 112
| Author: | Ayanian, R. |
| Title: | The advertising capital controversy. |
| Journal: | Journal of Business
1983 : JUL, VOL. 56:3, p. 349-364 |
| Index terms: | ADVERTISING EXPENDITURE |
| Language: | eng |
| Abstract: |
SCIMA