search query: @indexterm Advertising expenditure / total: 112
reference: 76 / 112
Author: | Kioulafas, K. E. |
Title: | A quantitative assessment of Greek advertising efficiency. |
Journal: | European Research
1983 : JUL, VOL. 11:3, p. 105-109 |
Index terms: | ADVERTISING EXPENDITURE GREECE ADVERTISING EFFECTIVENESS |
Language: | eng |
Abstract: |
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