search query: @indexterm Advertising expenditure / total: 112
reference: 76 / 112
| Author: | Kioulafas, K. E. |
| Title: | A quantitative assessment of Greek advertising efficiency. |
| Journal: | European Research
1983 : JUL, VOL. 11:3, p. 105-109 |
| Index terms: | ADVERTISING EXPENDITURE GREECE ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
SCIMA