search query: @indexterm Advertising expenditure / total: 112
reference: 73 / 112
| Author: | Corkindale, D. |
| Title: | Measuring the sales effectiveness of advertising : the role of ADLAB in the UK. |
| Journal: | Journal of the Market Research Society
1984 : JAN, VOL. 26:1, p. 29-49 |
| Index terms: | ADVERTISING EFFECTIVENESS ADVERTISING EXPENDITURE ADVERTISING RESEARCH CABLE TELEVISION TELEVISION ADVERTISING |
| Language: | eng |
| Abstract: |
SCIMA