search query: @indexterm Advertising expenditure / total: 112
reference: 74 / 112
Author: | Sethi, S. P. |
Title: | Optimal long-run equilibrium advertising level for the Blattberg-Jeuland model. |
Journal: | Management Science
1983 : DEC, VOL. 29:12, p. 1436-1443 |
Index terms: | ADVERTISING EXPENDITURE SALES OPTIMIZATION |
Language: | eng |
Abstract: |
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