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| Author: | Sethi, S. P. |
| Title: | Optimal long-run equilibrium advertising level for the Blattberg-Jeuland model. |
| Journal: | Management Science
1983 : DEC, VOL. 29:12, p. 1436-1443 |
| Index terms: | ADVERTISING EXPENDITURE SALES OPTIMIZATION |
| Language: | eng |
| Abstract: |
SCIMA