search query: @indexterm Advertising expenditure / total: 112
reference: 72 / 112
| Author: | |
| Title: | Marches publicitaires francais 1983-1984. |
| Journal: | Revue Francaise du Marketing
1984 : MAR-APR, 98, p. 77-86 |
| Index terms: | ADVERTISING EXPENDITURE ADVERTISING MEDIA MEDIA RESEARCH TELEVISION ADVERTISING NEWSPAPER ADVERTISING FILM INDUSTRY |
| Language: | fre |
| Abstract: |
SCIMA