search query: @indexterm Advertising expenditure / total: 112
reference: 70 / 112
Author: | Farris, P. W. Reibstein, D. J. |
Title: | Overcontrol in advertising experiments. |
Journal: | Journal of Advertising Research
1984 : JUN-JUL, VOL. 24:3, p. 37-42 |
Index terms: | ADVERTISING EXPENDITURE ADVERTISING EFFECTIVENESS CONTROL |
Language: | eng |
Abstract: |
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