search query: @indexterm Advertising expenditure / total: 112
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| Author: | Farris, P. W. Reibstein, D. J. |
| Title: | Overcontrol in advertising experiments. |
| Journal: | Journal of Advertising Research
1984 : JUN-JUL, VOL. 24:3, p. 37-42 |
| Index terms: | ADVERTISING EXPENDITURE ADVERTISING EFFECTIVENESS CONTROL |
| Language: | eng |
| Abstract: |
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