search query: @indexterm Advertising expenditure / total: 112
reference: 69 / 112
| Author: | Zif, J. Young, R. F. Fenwick, I. |
| Title: | A transnational study of advertising-to-sales ratios. |
| Journal: | Journal of Advertising Research
1984 : JUN-JUL, VOL. 24:3, p. 58-63 |
| Index terms: | INTERNATIONALIZATION ADVERTISING EXPENDITURE |
| Language: | eng |
| Abstract: |
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