search query: @indexterm Advertising expenditure / total: 112
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| Author: | Fudenberg, D. Tirole, J. |
| Title: | The fat-cat effect, the puppy-dog ploy, and the lean and hungry look. |
| Journal: | American Economic Review
1984 : MAY, VOL. 74:2, p. 361-366 |
| Index terms: | COMPETITION R&D ADVERTISING EXPENDITURE INDUSTRIAL ORGANIZATION MARKET STRUCTURE |
| Language: | eng |
| Abstract: |
SCIMA