search query: @indexterm Advertising expenditure / total: 112
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| Author: | Crimmins, J. |
| Title: | Heavy hints for heavy ups. |
| Journal: | Journal of Advertising Research
1985 : AUG-SEP, VOL. 25:4 SUPPL. , p. 3-6 |
| Index terms: | ADVERTISING EXPENDITURE ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
SCIMA