search query: @indexterm Advertising expenditure / total: 112
reference: 65 / 112
Author: | Crimmins, J. |
Title: | Heavy hints for heavy ups. |
Journal: | Journal of Advertising Research
1985 : AUG-SEP, VOL. 25:4 SUPPL. , p. 3-6 |
Index terms: | ADVERTISING EXPENDITURE ADVERTISING EFFECTIVENESS |
Language: | eng |
Abstract: |
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