search query: @indexterm Advertising expenditure / total: 112
reference: 106 / 112
Author: | Dhalla, N. K. |
Title: | Short-term forecasts of advertising expenditures. |
Journal: | Journal of Advertising Research
1979 : FEB, VOL. 19:1, p. 7-14 |
Index terms: | ADVERTISING EXPENDITURE FORECASTING |
Language: | eng |
Abstract: |
SCIMA