search query: @indexterm Advertising expenditure / total: 112
reference: 61 / 112
| Author: | Banks, S. |
| Title: | Cross-national analysis of advertising expenditures : 1968-1979. |
| Journal: | Journal of Advertising Research
1986 : APR-MAY, VOL. 26:2, p. 11-24 |
| Index terms: | ADVERTISING EXPENDITURE COMPARATIVE RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA