search query: @indexterm Advertising expenditure / total: 112
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| Author: | Blattberg, R. C. |
| Title: | The design of advertising experiments using statistical decision theory. |
| Journal: | Journal of Marketing Research
1979 : MAY, VOL. 16:2, p. 191-202 |
| Index terms: | ADVERTISING RESEARCH ADVERTISING EXPENDITURE DECISION THEORY |
| Language: | eng |
| Abstract: |
SCIMA