search query: @indexterm Advertising expenditure / total: 112
reference: 58 / 112
Author: | Joannis, H. |
Title: | La determination du budget de publicite dans l'entreprise. |
Journal: | Revue Francaise du Marketing
1986 : NOV-DEC, 110, p. 55-66 |
Index terms: | ADVERTISING EXPENDITURE FRANCE SURVEYS FOOD INDUSTRY CLOTHING AND FOOTWEAR INDUSTRY HOUSEHOLD DURABLES |
Language: | fre |
Abstract: |
SCIMA