search query: @indexterm Advertising expenditure / total: 112
reference: 104 / 112
Author: | Comanor, W. S. Wilson, T. A. |
Title: | The feect of advertising on competition: a survey. |
Journal: | Journal of Economic Literature
1979 : JUN, VOL. 17:2, p. 453-476 |
Index terms: | ADVERTISING EXPENDITURE CAPITAL INVESTMENT COMPETITION |
Language: | eng |
Abstract: |
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