search query: @indexterm Advertising expenditure / total: 112
reference: 47 / 112
| Author: | Jones, J. P. |
| Title: | Ad spending: maintaining market share. |
| Journal: | Harvard Business Review
1990 : JAN-FEB, VOL. 68:1, p. 38-42 |
| Index terms: | ADVERTISING EXPENDITURE MARKET SHARE BRANDS EMPIRICAL RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA