search query: @indexterm Advertising expenditure / total: 112
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| Author: | |
| Title: | Gin |
| Journal: | Market Research Great Britain
1988 : DEC, VOL. 29, p.33-38 |
| Index terms: | SPIRITS INDUSTRY UNITED KINGDOM PURCHASING ADVERTISING EXPENDITURE PROMOTION SALES |
| Language: | eng |
| Abstract: | A report is presented about the market for gin in the UK. Key market trends and developments are outlined. Sales data are published. Sources of supply are examined. Imports are relatively insignificant, but foreign markets are extremely important to the major gin companies. Usership and purchasing patterns are discussed. Brands and companies are listed, market shares are evaluated. Advertising and promotion strategies are analysed, data are presented about advertising expenditure. A future outlook is summarized. The market is expected to witness further modest declines in the short-term, with the exception of luxury products. |
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