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| Author: | Gilligan, C. T. Holmes, D. E. A. |
| Title: | Advertising expenditure and product quality: does heavy advertising result in higher quality products? |
| Journal: | Management Decision
1979 : VOL. 17:5, p. 391-403 |
| Index terms: | ADVERTISING ADVERTISING EXPENDITURE |
| Language: | eng |
| Abstract: |
SCIMA