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| Author: | Deal, K. R. |
| Title: | Optimizing advertising expenditures in a dynamic duopoly. |
| Journal: | Operations Research
1979 : JUL-AUG, VOL. 27:4, p. 682-692 |
| Index terms: | ADVERTISING EXPENDITURE GAME THEORY |
| Language: | eng |
| Abstract: |
SCIMA